Don Ressler is a successful entrepreneur behind a range of tech start-ups such as FitnessHeaven.com. When this website was acquired by Intermix Media, Ressler cofounded Alena Media, an ecommerce and performance advertising firm, with the Chief Operating Officer of Intermix, Adam Goldenberg. The two smart working businessmen transformed Alena Media into the sole source of profit for Intermix, which was then purchased by News Corp in 2005.
Ressler, along with Goldenberg and a few members of the team at Alena Media, came up with Brand Ideas, a brand building company later renamed Intelligent Beauty. The first of its successfully launched brands include Dermstore, an online shop for skin care products, and Sensa, a weight loss system. The third company started under the brand constructing guidance of Intelligent Beauty, one of its major success stories in fact, is JustFab, a subscription-based online fashion store, which began operations in 2010.
JustFab has attracted quite a few wealthy investors and has secured multi-million dollar rounds of funding. In 2011, JustFab received $33 million from Matrix Partners and got Kimora Lee Simmons to lead the firm as President and Creative Director. In June 2012, the company garnered an additional $76 million from Rho Ventures, Crossover Ventures, Matrix Partners and Intelligent Beauty itself a couple of months after announcing that its number of worldwide members had crossed the 6 million milestone. In 2013, JustFab acquired FabKids, The Fab Shoes and ShoeDazzle, which were rival fashion ecommerce sites with a strong presence in Europe. After raising $40 million more in funding, JustFab launched Fabletics, a web store dealing in sports apparel founded alongside Kate Hudson. Finally, to round off the successful year of 2013, JustFab opened its first physical retail store, ending the year with 3 million subscribers to the online service in Europe alone.
In 2014, a further round of fundraising led to an investment of $85 million in the company made by Shining Capital, Technology Crossover Ventures and Matrix Partners. In 2016, JustFab, based in El Segundo, California, changed its name to Techstyle, a smart play on words that reflects the online nature of the fashion business.
Don Ressler has been at the helm of this period of success at Techstyle, launching fashion marketing campaigns such as #FABforAll that celebrated all women by introducing clothing in the wider XS to 3X range. Ressler commented that everybody deserves to feel good in what they are wearing when asked about the motive behind this campaign.