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Can Kate Hudson’s Fabletics Compete with Amazon?

In order to really understand if a clothing company has what it takes to compete with Amazon, we have to look at how dominant Amazon has been over the years. Looking at just the online clothing market, even though this is one of the most competitive markets, Amazon is drawing in over 20 percent of all the sales. Now while this might scare any other clothing company, Kate Hudson’s Fabletics is actually closing ground on Amazon, having pulled in an impressive $250 million in sales of women’s active-wear and high-quality workout apparel.


When you talk to Hudson about her athleisure brand competing with Amazon, she credits the success of the company to reverse showrooming and membership perks. Both of these sales components work perfectly for this company, so we take a little walk to the Fabletics stores in the local malls to see them in full swing. This doesn’t appear to be your average clothing store. There is good reason why this company has made incredible sales numbers in the last few years. Store associates do not pressure customers to buy, in fact, women are trying on everything in the store, getting their free memberships, taking the Fabletics lifestyle quiz, and just enjoying this unique shopping experience.


When these women visit the Fabletics online storefront, they see all those items that they purchased in the mall will be uploaded to their online profile. Since they tried the workout apparel and active-wear on in the mall, there is no concern about the sizing and these customers can surf the larger online inventory for leggings, tank tops, and yoga pants. Instead of being hesitant to buy because of not being sure if the clothing fits like you experience at eBay or Amazon, at Kate Hudson’s Fabletics you simply fill up that online shopping cart with every impulse buy that you like.


Compare the buying experience at Fabletics to when you shop at another online clothing retailer. When you are looking for something that will fit your frame perfectly at the gym, you order one piece and when it arrives a week or two later you return it because it doesn’t quite fit well. By the time you get the right size, a month could have passed with all that back and forth shipping. At Fabletics, you know the clothing fits because you wore it already at the mall, so within days you are out with your new active-wear.


Kate Hudson’s Fabletics also rewards loyal members with free shipping for online orders, discounted apparel pricing, and the aid of your very own shopping assistant. Based on quiz answers and your shopping history, your shopping assistant picks one item each month for your consideration. The theme here at Kate Hudson’s Fabletics is all about pampering the female clientele. The large inventory, fresh new styles, lower pricing, and high-quality, are just some of the reasons this company is seeing such huge sales numbers. Amazon could finally have some real competition in the way of Kate Hudson’s Fabletics now.

Lime Crime’s Vegan and Cruelty Free Makeup

Lime Crime, the popular online makeup brand known for it’s eccentric colors, cute AF makeup packaging, amazing lipsticks, and last but certainly not least it’s vegan and cruelty free makeup products!


Founded by Doe Deere in 2008, Lime Crime made it’s debut when launching their Unicorn Lipsticks that included a variety of different shades and came in the cutest, most sparkly purple lipstick packaging ever! Since then the makeup brand never ceases to fail the makeup game.


The makeup brand has been most known for their “Matte Velvetines”. They are the true “Original Gangster’s” when it come’s to matte liquid lipsticks. The Matte Velvetines include a huge array of colors, from your everyday shades of pinks and nudes, to the most unique colors like different shades of blue, purple, and even orange. They feel super soft, the colors are opaque, they don’t budge, and they last all day! The Matte Velvetines are a true staple to any lipstick lovers, lipstick collection.


L.C also has other lipstick collections including Metallic Velvetines, Diamond Crushers, Perlees, and as previously mentioned their Unicorn Lipsticks. Their Diamond Crushers Lip Toppers are one of the more recent collections that have been released and they are out of this world! These lip glosses will give your lips a holographic effect and are jam packed with glitter that make your lips look they have little tiny diamonds sparkling all over them, hence the name “Diamond Crushers”.


Aside, from L.C helping us keep our lip game strong, the online makeup brand has been branching out over the years and carry a ton of different beauty products any makeup fanatic would love. They carry eye shadow palettes, hi-lite palettes, press on nails, colorful hair dye, and soon they will be releasing the cutest most sparkly makeup brushes you will ever see. They even carry little bundles of their makeup collections that would make the greatest gifts. Whether you want to be cute and simple or daring to be different, L.C is the makeup brand for everyone. Doe Deere you are a makeup God, thank you for blessing us with Lime Crime.


Fashion and lifestyle are two of the most ever changing trends in the world. Remaining in the forefront in the fashion industry happens to be one of the most difficult things. This is because of the stiff competition available in the market. Amazon is said to control 20% of the fashion e-commerce market, which makes it one of the leading entity in fashion sales. Regardless of this high-end competition, Kate Hudson’s Fabletics is competing so well in the industry, having grown to a business worth $250 million in three years.



Previously, high value brands were defined by the price and their quality. The trend however has changed, as this combination no longer serves the full needs of the customers. Instead, customers are more focused on last-mile service, customer experience, brand recognition, exclusive design as well as gamification. These are the new determinants of high-value to the modern consumer. Fabletics are able to provide this powerful combination.



Fabletics has plans to expand their physical stores with time, as its strategy and positioning is paying off for the fashion membership brand. They currently have stores open in places like Hawaii, Illinois, Florida and California. Gregg Throgmartin, the General Manager says that Fabletics is more focused on building better high value brands, and sees their membership model as what helps them to offer personalized services at better prices. They offer services differently in their physical stores by using several tactics.



Encouraging “Reverse showrooming”, is one of these tactics. This where their model offers a platform in which they are able to build relationships with consumers, as well as get feedback and know the needs of the local market. As a result, this ensures most of members remain loyal to their brand. Fabletics competitors have lost a great deal of customers to Fabletics. This is because customers only use the competitors’ platforms to view available brands, then end up buying the same brands at a lower price from Fabletics. Fabletics has been able to reverse this model of offline viewing by potential customer, because of the unique way they started out. Instead creating negativity, Fabletics have turned browsing into a positive view, and this ensures that customers who view their products, are most likely to get it from their outlets.



When you subscribe to Fabletics Membership, you take a survey about what types of workouts you do and the styles of outfits you like. The platform then provides you; on monthly basis, with sampled outfits for you as per your interests. Fabletics is able to meet most of its customer needs, as they under promise and over deliver. This way, they are always able to remain ahead. From the surveys done, the quality of products sold by their outlets is just the best.



Their style is like non-other offered in the industry. They as well offer brands that requires little or no help when using, thus providing efficiency in their products use. Customer service happens to be their strong hold, as serving and knowing the customer needs remains to be the priority of the entity.



Motivation With Wengie

It’s important to stay hydrated, but sometimes, it’s hard to get enough water during the day when you have homework to do or you have to focus on your job. A large water bottle beside you can help, but even the best intentions don’t work if you don’t think about the bottle. One way that you can drink more water is by putting the bottle on top or near your phone. You likely use the phone frequently throughout the day, and when you do, you can drink water.


According to Wengie, Blot off the oil on anything greasy, such as pizza or chicken. This is an easy way to decrease the number of calories and fat that you consume during the day. You can also pile your pizza with vegetables and olive oil instead of using a lot of the meats and a lot of sauce. Try replacing a greasy meal with a salad or one that is baked instead of fried.


Thinking about the things that you want to do during the day and doing them are different. It’s easy to get distracted by television or using your phone. You might even go back to sleep during the day. A vision board is a good way to sit down and think about what you want to achieve during the week, month or even the year. Your board should include goals that include family, friends, health and your career. Don’t make the goals too hard to achieve, but you need to really think about where you want to be at the end of the year.


What You Don’t See About The Technology You Love

Okay, it is obvious that there is a lot of technology that we all use and love in our day to day lives. However, did you realize just how much thought goes into the tools that you are using? There are whole marketing departments that are dedicated to making sure that we not only want the technology for what it does, but also for what it symbolizes.


A Whole New World Of Fashion


The truth about fashion is that it is always changing. It goes through so many different styles and it is always looking for a new place to take on new challenges. Lately, the place that we have seen fashion moving into is the world of technology. Have you noticed how when a new piece of technology comes out we no longer just talk about what it can do? We also like to talk about how it feels, looks, and makes us feel.


Branding Expert Understands These Changes


The way in which fashion is moving into the world of technology is something being carefully observed by people like Chris Burch. He is the founder of Burch Creative Capital. This is a firm that has helped to launch brands and monitors the way in which marketing works on consumers.


Mr. Burch himself has been a leading name in this field for more than 40 years. He has a long track record of experience, and he reports that he is seeing more and more of the marriage between technology and fashion.


How Google Glass Is Changing Attitudes


For much of recent decades people have had a stigma against those who wear glasses. It is not nice and it is unfair to those who are simply wearing something that they need to wear in order to see properly. However, the truth is that this stigma exists nonetheless. It is most prominent among children, but that is also where the change is starting to happen.


Google Glass is a product that has changed the minds of some about what it means to wear glasses. Suddenly, it was viewed as something that was cool to have. There was no reason to be ashamed of wearing glasses when they became something that could help you to wear Google Glass.


Even something as small as this just goes to show you that technology can have a real significant impact in the world.