We all have our favorite comfort foods. There’s just some moments in life when things get too rough. When it seems like nothing could possibly make things calm in our own emotional storm. And then we remember some amazing food product. On finding it again, and getting that first bite, our worries just fade away. Everyone has the own version of comfort food. But for most people these days, it’s a safe bet that a McDonalds hamburger is going to rank somewhere on their list. However, now imagine how much more comfort comfort food could bring if one was also helping the environment by eating it.

That’s the essence of a bold new venture from the fast food giant. Plant based meat alternatives are gaining in the market at a rapid pace. In fact, demand is growing at such a fast pace that companies are having trouble keeping up with it. And this is where the fast food chain and one of their distributors enters the picture. McDonalds has a long held partnership with OSI Group. The Chicago based leading meat supplier and distributor is quite familiar with the high level of demand which comes with a huge franchise. And this is exactly what Impossible Foods has needed.

The demand for Impossible Food’s plant based burgers is well established at this point. And the fast food chain has the ability to help grow the market and interest in this new type of burger. But the supply chain needs to be there to act as a bridge between the two. The fact that the OSI Group is based in Chicago also helps in establishing it as the perfect bridge for such a partnership. Chicago sitting in the heart of the midwest puts it in the perfect position. In terms of basic geography the OSI Group has easy access to the rest of the nation. And what’s more, the OSI Group is also set well within a part of the country that places a heavy focus on meat distribution. One couldn’t think of a better company to leverage that infrastructure to a related but still distinct cause. Click here.