Desiree Perez has become accustomed to the positions of power that she has held for quite some time now, most notably, being CEO of Roc Nation, a company born from her association with Shawn Carter ‘Jay Z’ while she worked as a manager for a chain of night clubs. She has continued to show how sharp her mind is by using her position and foresight to drive the parent company forward. Following the recent announcement by Desiree Perez and Jay Z of the appointment of Troy Datcher as CEO of The Parent Company, it became exceedingly clear what her intentions are for the booming cannabis trade. It is well known that she has been actively participating in diversifying the cannabis industry in Los Angeles, and one of her methods was introducing a fund program aimed at mentorship and funding of small businesses that are started and run by people of color. Therefore the addition of Datcher to her company is a foreshadow of the advancements expected in that direction. Datcher has proven to have a mind for business and managed to acknowledge the pivotal role he has to play in the Cannabis industry, Desiree Perez herself praised this ability and more

Despite her active involvement in the Cannabis trade, Desiree Perez is the brain behind much of the activities of Roc nation, from the management of athletes and stars to the establishment of the newly opened Roc Nation School of Music Sports and Entertainment proving she is a jack of all trades. She has played a key role in building Roc Nation to what it currently is, a formidable renowned company. Her efforts have been recognized not only by Jay Z, a company co-founder but also in the Women in Music award ceremony.