If there is anyone who knows what it takes to market and distribute products, it must be Leopoldo Alejandro Betancourt Lopez of Hawker Sunglasses. When he is not using social media and brand ambassadors to get new customers, he will be using creative ways to get even more. One of the ways through which he has beaten his computers is by using celebrities to get his products across.
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He understands too well that celebrities are known and followed all over, and therefore, they will be marketing him when they don his products. He does not miss the chance to contact them and let them know that he has a gift for them. Through this method, Leopoldo Alejandro Betancourt Lopez has made his company a household name not only across Europe, but in other continents too.
So, who has worn the glasses?
If you are a football fan, you know how popular Lionel Messi is. The Barcelona start has been voted the best player in the world multiple times, making home one of the greatest players of all time. Yet, he is one of those that regularly wears these sunglasses when he is not busy doing his work on the pitch. With millions of people following him and wishing to emulate whatever he does, there is no doubt that he has played a significant role in marketing these product.
Leopoldo Alejandro Betancourt Lopez says that other sports personalities that have been wearing the glasses include Brazilian include Danni Alves. In addition to that, the Hawker brand has been used by various companies in many ways. Global payment gateway PayPal, automotive company Mercedes, Smart, and Kia are among the companies that have used them. Popular basketball team Los angel Lakers have a sponsorship agreement with the company too and more
It should be remembered that Leopoldo Alejandro Betancourt Lopez acquired the company when it was struggling in Spain and took it to the global stage through his unique marketing skills. He is an entrepreneur who believes in achieving success through creative marketing, and that is the reason he is always trying out new strategies to make sure that his markets are secured.