Luke Lazarus is the founder and CEO of the Luke Lazarus Startup Business Consulting firm located in Melbourne, Australia. He provides consultancy services to new and budding businesses and entrepreneurs.
Mr. Lazarus is a serial entrepreneur with lots of experience and knowledge.
He advises on branding initiatives, brand development, brand awareness creation, marketing, lead generation, accounting, leadership development, and advertising.
Further Reading: Luke Lazarus – Chief Executive Officer @ Luke Lazarus Consulting – Crunchbase Person Profile
Here are some insightful ideas and business knowledge from Mr. Luke Lazarus to all entrepreneurs and businesses.
Working from and with the numbers
According to Mr. Lazarus, most new businesses don’t thrive past their fifth year, and business analytics reveals that about 50% of these business ventures fail within the first five years.
Mr. Lazarus advises all businessmen and women always to remember the importance of data and analytics.
He states that all businesses need to compile and analyze all data related to the industry.
The data helps the business to get ideas on how to plan strategic decisions that can support the growth and survival of their businesses. He states that using such data and analyses helps the entrepreneurs avoid relying on naive business assumptions.
The Luke Lazarus consultancy firm carries out a comprehensive analysis of new business ventures. It enables the business owners to identify weaknesses and create a strategic business plan to get out of the weak points.
Advice on the need to foster emotional connections
Luke Lazarus also emphasizes the need for a business to create human emotional connections to its clientele and stakeholders. The creation of an emotional connection is essential in creating loyal customers.
Luke states that companies should avoid getting caught up in their profit margins and products because such a focus will fail to engage the stakeholders and draw customers.
He offers advice on package products and services and creates an ideal customer service that leaves a lasting impression and connection that will always attract customers back to business.
Lazarus’ advice on the making of a lasting first impression
Lazarus advises entrepreneurs always to try and make a lasting first-time impression to its investors, partners, and customers. The first-time impression determines whether the business can get more funding or make a sale.
Also Read: Luke Lazarus’ Straightforward Consulting Approach comes from Experience with Proven Success
His consultancy firm gives entrepreneurs tips on making a lasting and positive impression, which can nurture some interest in the business.
His advice in this area helps firms to learn how to create captivating advert and marketing messages. He also advises them on making ideal proposals, strong marketing campaigns, and maintaining good customer service.
Learn more about Luke Lazarus:
Luke Lazarus’ Straightforward Consulting Approach comes from Experience with Proven Success