The video industry has grown significantly since the days of black and white films and silent theaters. With today’s advanced technology and streaming capabilities, reaching audiences through visuals is an innovative way to influence growth. Smart phones and cellular devices have become a staple in most people’s lives due to their capabilities to manage so many tasks and operations. More brands are increasingly utilizing video content for marketing efforts. However, video consumers have taken notice of the influx of advertising while trying to enjoy a video. This can be a disruption for some. droppTV is innovating the entertainment and shopping industries by merging the experience; shopatainment.

droppTV’s Founder and Chief Executive Officer, Gurp Rai, mentions noticing an open market when he was searching for a coat he saw in a music video and came up empty-handed. Up to that point, social media platforms would allow you to tag items; but the concept of shopping through music videos was new. It was the entrepreneur’s goal to join the streaming, commerce, and entertainment industries through technology. The simplification of shopping has made their platform successful over the past few years. DroppTV’s shopatainment platform has also influenced the success of numerous fundraising campaigns.

In addition to technology, the recent global Covid pandemic has shifted the way people consume and shop. Recent industry reports reveal that videos are one of the more effective channels to market through. The DroppTV platform is designed to assist the video viewer and not distract them. The CEO believes that video consumers will be turned off if they feel manipulated or persuaded through marketing tactics. For this reason, it is his goal to provide a solution for those looking for it; without interrupting the viewing experience. Shopatainment is influencing how brands and consumers experience entertainment and shopping.