Alejandro Betancourt was the first one to launch eco-friendly sunglasses. They are called hawkers the point of them is to have something durable and stylish that will last. While not breaking the bank. Before this, it seemed the only choices were fancy but way too expensive or cheap ones that looked cheap and broke quickly. Alejandro Betancourt decided we needed the best of both worlds and that is what he created.

He believes that you must lead by example meaning you can not expect people to make and do things that sustain and are more eco-friendly if he is not living that value in his everyday life on top of the glasses he created as well. At the start of the company, it was just four friends who were hoping to make the Spanish version of craigslist.

They had pretty good success on social media however they knew if they wanted to keep the company going they would need more than that. That is where Alejandro Betancourt comes in. His reputation for having his own successful investment group called O’Hara proceeded him.

They knew if they ever wanted to make their own product they would need his help and guidance. Alejandro Betancourt was the kind of leadership they needed. He was someone who would think outside of the box and push them out of their comfort zone so the business could grow.

At the same time, they needed leadership that they knew was savvy enough to only push them for smart choices. See Related Link to learn more. That is what he was able to do and what he did well for them. In 2018 he became their biggest stockholder with him having investing and owning fifty percent of the stock of the company.

He did this with the original founder’s blessing. He had never steered him wrong so they had no issues with his hold most the stock. Social media was always a part of their advertising even from the very start but that was not as simple as just putting a post out saying they had this product. They partnered with influencers to help.

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