While some folks enjoy exercising at the gym, others prefer working out within the familiar confines of their homes. For years, Beachbody has been providing valuable products and services to those who appreciate the solitude and convenience of a home workout routine. Since the company’s 1998 founding, a string of popular products has kept the brand both relevant and profitable.
How Founder and CEO Carl Daikeler Landed on His Winning Idea
Like many great innovators, Carl Daikeler based his business idea on his own experience. As someone with a vague desire to get fit but no inclination to hit the gym, he understood the appeal of home workout videos. After successfully selling an instructional video through infomercials, he founded a whole new company to take the model even further.
Beachbody’s History: Decades of Sustained Success
Daikeler has developed an incredible knack for reinventing his brand. Drawing on his keen understanding of his customers’ psychology, he’s managed to launch one successful innovation after another.
How the Original Products Built a Strong Customer Base
In the early days, Daikeler’s company focused on home workout programs like P90X, Brazil Butt Lift, and Insanity. These successful products cemented the brand’s reputation among fitness enthusiasts.
Increase Sales Through Network Marketing
Daikeler realized he could further motivate his users by making them marketers themselves. This clever approach saw the customer base widen significantly.
Digital Offerings for the Modern Era
While the company started out with VHS tapes and DVDs, they’ve now moved fully into the digital marketplace. Their Netflix-like portal gives users easy access to their most popular videos.
Shakeology: A Representative Product
Not only is Shakeology a wonderful product, but it also does an excellent job of representing Beachbody’s overall business model. Instead of simply hawking workout videos, Daikeler and his associates aim to provide their customers with a comprehensive set of fitness solutions. A convenient, delicious beverage like Shakeology allows fitness enthusiasts to match their diet to their exercise regimen. By offering such a variety of products and services, the company becomes a single source for their customers’ fitness-related needs.