Alejandro Betancourt sees a lot more value in this type of business investment. He says that it is not all about money. The startup got established in Spain with a $300 investment and a vision. The company has now expanded its operations to Asia, Europe, and North America, selling classy lenses. The company seeks to stir the eyewear business in recent years. Alejandro Betancourt feels the investment was the right decision worth Alejandro Betancourt time and effort. His leadership skills have seen the company recover from its losses and grow steadily. The idea of having glasses that were inexpensive and worked effectively instead of buying a brand name is what has helped the company stay afloat.
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The four business partners who established the startup in 2013 all came from Alicante, Spain. All of them were confident that Hawkers would offer a taste of both worlds. Hawkers had a different feature from its competitors, with interchangeable lenses in various colors and shades. It meant they could go with almost every client’s fashion preferences instead of just serving the purpose of reducing brightness. The company moved to reach several influencers entailing producers, directors, prominent athletes, actors, and actresses. The strategy was to capture the attention of consumers who would see their celebrities rocking the sunglasses.
Hawkers’ marketing team also allowed experimentation with publishers, wardrobe managers, designers, photographers, and personal stylists. In case someone was looking for a sunglass look, it was easy to suggest Hawkers, thus growing their market niche. The strategy proved successful, and soon Hawkers were being worn on award shows, red-carpet events, and style events. Some models even went ahead to reserve the Hawkers sunglasses after a shoot. Besides, they went out of their way to try out more stylish lenses and purchased them. Hawkers with this trend became a thing among all ages and styles, and also people who wanted to feel classy with a low-budget liked them. See This Article.