When Doe Deere launched Lime Crime in 2008, she set out to create a brand of cosmetics that reflected her own uniquely bright and playful aesthetic. Now, millions of social media followers later, the brand continues to dream up whimsical cosmetic creations that appeal to the imaginations of millennial women across the world.
The brand offers a variety of cosmetic products, but it’s best known by far for its lip products. That’s because Lime Crime’s lip products come in a range of colors and finishes that you simply can’t find elsewhere. The Velvetines line, for instance, is inspired by rose petals. It’s a matte liquid lipstick with a unique finish that gives lips the appearance of a velvet texture. The color choices mimic rose petals as well, coming in various shades of deep and moody reds.
The Metallic Velvetines are fairly new and already are flying off the shelves. A liquid matte lipstick like its predecessor, the Metallic Velvetines lipsticks’ shiny finish looks like luxurious silk satin. The line comes in astonishingly bold colors like dreamy deep violet and frosted pastel pink.
Perhaps Lime Crime’s top seller, however, is the Unicorn Lipsticks line. This product line was the very first put out by the brand and remains a highly coveted item by beauty enthusiasts to this day. Fans love the creamy and rich formula as well as the intensely pigmented colors.
What the brand’s products have in common is their complete abandonment of convention. While many commercial cosmetics brands stick to safe packaging and predictable color choices, Deere created a company that embraces playfulness and whimsical imagery. The packaging of the brand’s products are just as enticing as the products themselves, featuring bright metallic tubes and glittery wands.
In addition to delivering high quality and colorful products, Lime Crime is also notable for its dedication to cruelty-free practices. All of the company’s products are vegan and no animals are harmed or tested on during production. This strict ethical code gives the brand added respect from its loyal followers.
It’s safe to say by now that Doe Deere has created an empire by embracing the bright and colorful world of her imagination. Products on the company’s website continually sell out and the brand’s Instagram followers are in the millions. Beauty enthusiasts can’t wait to see what dreamy product line Lime Crime will come up with next. they also have products on discount for the first time customers.