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How Mexican Media Heavyweight Alfonso De Angoitia Noriega Winning Tactics Survived?

     Mexico’s media landscape is fast evolving. Over the last two decades, top industry players such as Grupo, NW Editorial, and Condé Nast have transitioned to contemporary content distribution. The region’s political climate has long influenced traditional media giants, however, it’s a culture that’s constantly challenged by an emerging generation of publishers today. For example, critics have remarked on the rise of investigative journalism taking precedence over government-censored viewing. With politics shaping the nation’s economic, social and cultural events, it’s become synonymous with the media houses.

In bringing personalized media services to readers, Grupo, Condé Nast, and NW Editorial are the latest addition to join the PressReader lineup. They’re leaning towards diversification while maintaining a global competitive advantage over legacy rivals, El Universal, Editorial Notmusa, Grupo Expansión and El Economista. These partnerships present the avenue to diversify an already multifaceted platform offering 100+ top-rated Latin American and Mexican titles. PressReader offers translation features to complement its audio-enabled all-you-can-read service.

Largely, it’s helping media outlets extend their reach globally. Editorial Televisa’s DMD (Deputy Marketing Director), Ramon Garcia, expressed immense gratification in his franchise becoming the industry’s leading Hispanic media vendor. In a technologically advanced society, viewer demands for personalized content have significantly increased. With PressReader, Mexican media vendors can distribute in-demand content to readers across international borders and locally. Grupo Televisa operates the largest franchise offering Hispanic content worldwide.

Its powerhouse EVP (Executive Vice President) and director, Alfonso de Angoitia Noriega was promoted to office in 2000. He’d previously held an internal position as CEO (Chief Financial Officer), an appointment that lasted some 4 years. The promotion to EVP and managing director came as no surprise. As of April 1997, Grupo Televisa also nominated Alfonso de Angoitia Noriega to join its distinguished panel of board directors. Grupo Modelo accorded him the same endorsement in 2009. He also chairs the group’s Finance Committee.

Since his installation, he’s been credited for Grupo Televisa’s economic success and expansion across U.S. markets. In addition, Mr. Alfonso de Angoitia Noriega remains committed to his responsibility as a board trustee of the Mexican non-profit, ASF (American School Foundation). He’s also the chairman of the Mexican organization, Kardias A.C. Similarly, Mr. Alfonso de Angoitia Noriega among the esteemed board members overseeing Fundación Mexicana para la Salud A.C.