Honey Birdette has become a household name to the seductive, yet independent woman. The brand provides lingerie that is beyond what was formerly available on the market. The brand products range from sexy bras, pants and even sleep outfits for ladies.
Honey Birdette is the vision of Eloise Monaghan, who is an entrepreneur. He started his first store in Brisbane and has since then reaped ample success. The greatest success of the venture came from the fact that it was the first of its kind in Australia. Hence, the modern woman, who loves beauty and seduction flocked the store and spread the word around. The success caused Eloise to later open more branches in the continent. Currently, there are over 55 Honey Birdette stores in Australia.
Other than the physical stores, Honey Birdette made its presence felt in the social media through channels such as Facebook and Instagram. Consequently, customers in other regions such as the U.S and U.K started making orders. In the last one year, the U.S sales rose by 374%, causing Eloise to open a Honey Birdette e-commerce site in the U.S. The venture is aimed at helping customers get faster and cheaper deliveries. Moreover, the site will make returns easier and quicker in cases where the client is not happy with a product. Other than that, Honey Birdette intends to commence retail stores in the U.S. soon as a way of giving the customers more personal services.
The success has also been felt in the U.K., where the brand has several retail outlets. The first outlet was at the Covenant Garden, and the positive response from the customers prompted the opening of more stores in White City and Victoria Gate. There are also plans to open ten more stores in the UK in places like Liverpool and Newcastle this year. By the end of next year, the management intends to have over 40 stores in the UK.
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