Techstyle Fashion Group’s founders, Don Ressler and Adam Goldenberg, make good business partners. One would not be wrong to credit this chemistry to their friendship that dates back to the start of their careers. Adam Goldenberg had created a company, Gamers Alliance that was an online advertising platform for gaming websites. In 1999, the company was acquired by Intermix Media that later incorporated him into the firm as the VP of Strategic Planning. He would then rise to be the company’s COO. Don Ressler found himself at Intermix Media after he as well sold his company, FitnessHeaven.com, to the firm in 2011.
A friendship ensued after the two met at Intermix Media. Their interests intertwined well and the duo went ahead to create several companies together. Their first company was Intelligent Beauty incepted in 2006. After working on several other projects together, they started aiming at a bigger picture in fashion and online shopping. They had spotted a gap in the inadequate avenues that provided personalized fashion. Knowing that fashionable clothes never run out of demand, the duo knew how to fill the gap. Don and Adam created their first company in fashion, JustFab. The company involved clients making membership registration, and they would, in turn, receive monthly recommendations on athletic wear and accessories. The duo was lucky to get funding from Matrix Partners for JustFab and Intelligent Beauty.
True to the Name
Last year, the two rebranded JustFab to Techstyle citing the suitability of the name to reflect their interests in technology and style. Don Ressler and Adam Goldenberg understand the importance of image in the fashion world and Techstyle headquarters is a reflection of this belief. The workstation has been designed with a modern feel that depicts fashion as the agenda. The duo is committed to making Techstyle a household name in the fashion sector across the globe.
Techstyle is built on a strong value for clients and communities. The firm’s products are designed with the aim of improving the lives of the clients. For instance, the athletic wear offered by the company is focused on making people comfortable and confident when doing their workouts or dancing. In the communities, Techstyle is making generous contributions to charity groups with the aim of positively impacting the people. One charity event that the company took part in is the Cinderella project. The initiative involves changing the lives of children from poor backgrounds by donating gowns and accessories. http://video.cnbc.com/gallery/?video=3000543492