Direct marketing has, at times, garnered a negative reputation. As in all industries with low levels of regulation that take place on a global scale, some bad actors will inevitably be attracted to the industry, leaving everyone who participates in it worse off.
But in many ways, the negative reputations that direct marketing companies as a whole have gotten is unearned. One example of how good direct marketing is done is that of Jeunesse Global. Founded by industry veterans Randy Ray and Wendy Lewis, Jeunesse Global was explicitly founded with the intention to bring the business opportunities that so many in the U.S. have enjoyed to places that are less advantages.
As a lifelong participant in the direct sales industry, Wendy Lewis has developed an intense love for the people of East Asia. She has stated that the potential of the East Asian countries today, for as much success as they have had, has not yet begun to be tapped. Lewis cites the immensely strong work ethic, intelligence and drive of the people across the East Asia region as being evidence that, as some of those countries begin opening up more to the global markets, they will be poised to capitalize in ways that have, perhaps, never been seen before in the history of the modern global economy.
For this reason, Jeunesse Global has always explicitly focused its efforts on the East Asian markets. Lewis says that the demand for high-end, quality beauty and health products there is, perhaps, as good or stronger than anywhere else on the planet today.
Jeunesse has developed a large number of all-natural products that have proven ready to play into the strong East Asian conscientiousness regarding not consuming adulterated, unnatural or overly processed or refined products. Examples include the company’s Nevo energy drink, which is one of the first all-natural energy drinks to be available worldwide.
Nevo uses all-natural ingredients and comes in four distinct and popular flavors: peach mango, lemon ginger, mixed berry and acai grape. The drink has proven to be enormously popular and is yet another example of Jeunesse’s perfect pitch when it comes to market needs.
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